Taste the Feeling

In this Coca Cola commercial, they're using pathos to let us know that Coke makes us feel happy. They start the commercial by showing us the Coke in a cup which makes us think back to the last time we had a Coke, and how we felt when we had that. Next, it shows "Coke with ice." which turns into "Ice with Friends." which is called anadiplosis. This is a technique that tells a story that tugs at our heart. Next, it says "Friends with stories" which is also anadiplosis. This is shown by friends having fun together. Next, it says "Stories with Coke" which is followed by "Coke with smiles". This basically starts the whole commercial around again so we know its going to circle things back around and end with coke. The next few lines are "Smiles with strangers", "Strangers with fire", "Fire with Coke", "Coke with love", "Love with refresh", "Refresh with Coke", "Coke with music", "Music with madness", "Madness with you", "you with Coke", "Coke with feeling". This is when we finish our cycle of anadiplosis. The way they show these clips makes us want to do fun things and drink a coke. There are many different races showing that coke is for everyone. They use glass bottles reminding us of the past such as things we did or things we wish we did. At the end of commercial, we are told to "Taste the Feeling". This is telling us that coke is equal to the feeling. Coca Cola did a great job.

https://youtu.be/Xy6cSJEwfkY