https://www.youtube.com/watch?v=-HXVfH1P8YU
In this commercial 2 men who had been fighting over which Old Spice scent smells best became best friends. The commercial uses pathos in many ways. The first most obvious use is the 2 men calling a truce to their argument and becoming best friends. Secondly, The commercial uses the 2 "endings" to get sympathy from people. Lastly, it shops the 2 men (now very old) sitting in chairs next to each other, this suggests that the 2 remained best friends for life. Old Spice uses pathos very strongly in this commercial and in my opinion it worked very well to get people to buy their products.
No comments:
Post a Comment