Never trust a strange goat, also don't buy a goat from a man in a neck brace.

This commercial was one of my favorite commercials from the 2013 Superbowl. It starts off by using logos as the man in the commercial notices a goat for sale, but not just any goat, a goat that enjoys eating Doritos. As we can see, the man looking to purchase this goat also likes Doritos, so of course its logical that this transaction should take place. Also there could be some pathos going on here, the man pities the goat for sale, but we really don't know so moving on... When the man and his new friend arrive at home, the man begins to share and show off his massive surplus of Doritos. After the goat continues to devour 156 bags of Doritos, the man realizes that he made a mistake. While it seemed logical to purchase this goat, it really wasn't because the goat is eating all of his Doritos. At the end of the commercial, we have extreme (maybe not actually) pathos for the man as we see the goat make an attempt on the mans life. I don't actually know if hes still living. Overall obviously just a huge promotion for Doritos, and not just humans enjoy Doritos.