The Real Cost

I believe The Real Cost smoking ads are extremely effective at what they are designed to do. Firstly, to the people who do smoke, they explain that the habit costs more than your money, it literally decays your body. To the people who dont smoke, they use a fear method of showing an exaggerated result of buying a pack of cigarettes. The atmosphere is almost guaranteed to be gloomy and almost frightening. There are multiple versions of this ad, but the teeth and smooth skin ones are the most common in my opinion.

https://www.youtube.com/watch?v=Ks2L6XFLAeA