There comes a time in every wiener dog’s life when you look in the full length doggy mirror and ask yourself, am I going to be a plain old boring hot dog forever? Or am I going to jump this rusty chain link fence and join the rest of the wieners in an epic stampede across the globe to seek out the most amazing tasting collection of Heinz Ketchups, so that I can be the best hot dog I can be? And that moment is a defining one, for every wiener dog. These little dogs chose wisely to Meet the Ketchups.
Everyone knows that the best commercials are the ones with cute animals and this beautiful Heinz Ketchup Ad is no exception. It starts with an adorable Dachshund dog (aka wiener dog) dressed as a hot dog running in a field. Then it goes into a whole stampede of hot dogs running towards people dressed in Heinz ketchup, mustard, and a little ketchup packet (omg)! The people smile and cannot believe the amount of dogs coming towards, and this is an appeal to pathos because of the emotion that is conveyed in this scene. The dogs jump onto the ketchup people and start to lick their faces, which is just so cute! In the end, the dogs are held in the arms of their beloved ketchup. Instantly the target audience is definitely towards dog lovers and people who like cute things in general; but then later on in the commercial it appeals to people who love condiments (which is most people). While it appeals to pathos, it also appeals to humor ~ because who doesn't like a dog in a cute costume. I think this commercial is super effective because I really want to get Heinz ketchup now.
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