I think the most well know commercials for evoking an emotional response are the animal cruelty commercials. These commercials feature Sarah McLachlan and her easily recognizable song, "In the Arms of an Angel" These commercials show a slideshow of injured and neglected pets while playing this slow, sad song. Its very obvious what these commercials are trying to do, but it still works on the masses.
https://youtu.be/9gspElv1yvc
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