Wednesday, February 24, 2016

First Date – Hyundai Super Bowl Commercial



        



                                                                                                                                                            


This 2016 Super Bowl 50 ad used pathos. It starts out with a kid coming to pick up a girl for a first date and the girls dad, Kevin Hart, lets them borrow his brand new car so that he can track them secretly. This first part should appeal to all parents who have children who are dating age and make them pay attention to the commercial and the tracking technology in the car. Then it shows the kids going places where the boy keeps finding the dad watching them. Upon locating the dad the kid shapes up and it confuses the girl. Eventually the boy brings the girl home and she walks off angry. This tells us that they are likely not going out again, and thus the dad has completed his mission of keeping his little girl away from boys. This of course is thanks to his car, which at the end of the ad startles the boy by beeping. Also through out this commercial there is an appeal to humor that appeals to most ages.

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