Wednesday, February 24, 2016

Analyzing the Rhetoric of Commercials

We know political ads are full of rhetoric, because their goal is to get you to vote for their candidate . . . or possibly to get you to be afraid of their opponent. Regular commercial ads use rhetoric as well, because they are trying to persuade you to buy their product or to identify with their brand.

Watch this analysis of a Budweiser Super Bowl ad. 


After you listen to the analysis of this ad, find an ad of your own that uses rhetorical appeals. Embed or link the ad in your post, and discuss the audience, the visual elements, the rhetorical elements, and the effectiveness of the ad.

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