One of my favorite ads that I have ever seen, besides the obviously incredible Extra Gum commercial, is "Puppyhood," a Purina dog food commercial by Buzzfeed. This comedic ad focuses on a funny, kind of awkward guy who happens upon a tiny, ADORABLE puppy for sale. On a whim, he takes this doggie home, and we, the viewers, immediately love this duo! From laying down the ground rules to naming the puppy Chloe, the man seems to see this dog more as an equal rather than a pet. The way he communicates with her is hilarious, and their budding relationship is endearing! Basically, as he tries to explain to her things like music and boundaries, Chloe, as many puppies would, pays little to no attention to his commentary and goes on her merry way teething on his fingers. Furthermore, it seems this man has never had a dog and does not know the most conventional way of taking care of her or any dog in general, but he figures it out by-and-by... For example, he discovers that "there's food just for puppies!" and that Chloe's poop ironically looks like dog poop!
Towards the end of the ad, conflict ensues when the man wakes up to find Chloe ripping apart a project he had been working on and was to present the following day. He is hurt and explains that he needs some space. At this point, the viewers hope and predict the two to make up and overcome the obstacles of a relationship... Of course, the man apologizes for "freak[ing] out," and the two enjoy a nice breakfast, which consists of cereal (for the guy) and Purina Puppy Chow (for Chloe). Thus, Purina has taken advantage of the undeniable adorableness of a puppy, the humor in the relationship between a man and his dog, and a large target audience (dog lovers/owners), to advertise their product and encourage people to choose Purina the next time they're out shopping for dog food.
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