First off I would like to say that I have lost what little respect I had for those celebrities in the Obama ad and I hope they like what they have done to America. That being said, I will now delve into these ads' rhetoric.Each of these ads has their own different strategies of rhetoric and they each appeal to different crowds.
First off the Bernie Sanders ad attempt to appeal to the average families. It does this by playing a nice patriotic song and showing video of families and regular people. Then it slowly adds Sanders into the mix and by the end of the ad you are watching Sanders on the campaign trail. This strategy works for those that do not really know much about politics or those that like Sanders, however most non-supporters would not fall for the simple rhetorical strategies.
Secondly, Donald Trump's ad attempts to appeal to those that want to fix our country, patriots, and those more knowledgeable about politics. His ad starts off with Trump approving the message and then it delves straight into the objectives of Donald Trump's presidency. These objectives include, destroying ISIS and taking their oil, building a wall on our southern border and making Mexico pay for it, and making America great again. Donald Trumps is about doing thing and this is very appealing to the conservatives and some republicans. In my opinion Trump's is the most appealing by far because of his doing attitude.
Lastly, Obama's ad uses familiar faces to support his ideas and campaign. This ad appeals to the fans of the celebrities and the fans of Obama. Frankly this ad probably worked because Obama was elected president not once but twice by the American people.
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