Bernie sanders used a lot of Pathos in his ad. He tried to appeal to the peoples emotions by showing comfort, animals, and children. He showed that he really cares for America and created a family vibe. He also used Ethos. He tried to create trust by showing he cares and takes the time to focus on the people. This ad annoyed me because it didn't show us anything about him politically and just showed that he has a lot of supporters and likes to show videos of goats.
Trumps ad mainly used Logos. He focused on the logical side of everything and gave real information. He used Pathos to create fear of terrorism and ISIS but he shows that he is trustworthy and is going to fix all of these problems. He uses Ethos to show that he is more trustworthy than other politicians and that he's not afraid to actually do something.
Obama used a lot of Pathos by having a song in his ad. It is emotional and has many different kinds of people in it. he uses a little bit of Logos to make change seem logical. He shows that a lot of people want change and makes the people who watch the video feel like they should want change too. He uses Ethos to show trustworthiness and that he is on the peoples side. He uses celebrities to help him. People watch this video and see that one of their favorite celebrities supports Obama and that could help sway their opinion. This ad was very annoying because it was much longer than it needed to be and the song wasn't even good. It was just a bunch of people randomly singing parts of his speech to any tune they wanted and it didn't even go together well.
Yep!
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