The one thing that Bernie Sanders and Obama had in common, was they wanted to look for the greater America. Obama made the appeal that under him the American people would become unified, and that they would become "The American People". In many ways Obama failed to live up to the promise that got him elected. Examples of this are the Ferguson Shooting and how it caused riots all across America, but more importantly the "black lives matter movement". This movement tries to identify the prejudice on African-Americans, when really no such prejudice exists. While of course there will be some people, this search managed to cause a rift between the American people.
The same thing I think applies to Bernie Sanders. His ad looked forward to the new horizon, a prosperous tomorrow, when really he wants to impose a socialist regime in America. If one was to really think that this "prosperous tomorrow" would rise from socialism, than they are fooled, but sadly some people really are.
And then there's Trump. Trump relies completely on logos in his ads, and it really does work. He tells the people exactly what they want to hear, and people believe that he really will solve the problems America has. Who's to say he won't though, while I personally wouldn't vote for Trump in the primaries, I would have no debate on whether I could vote for him if he received the Republican nomination. With that being said, I don't really like Trump and as said before I wouldn't vote for him in the primaries, but between him and Sanders, Trump is most definitely the lesser of the two evils.
(BTW if Obama were to run again, there is no doubt in my mind that he would get elected for a third term)
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