If students use meaningless words to lengthen their papers, and one can truly believe that this has found its way to the presidential candidate promo, then Bernie Sander's video is the Fluff of a lifetime. He shows nothing important and says nothing important. All he shows is the "average American Joe" working and cheering for him. He believes that a country song and a video with hay and a barn in it will make him a brother to all the hard-working, country folk. I would find more rhetorical weaknesses in his speech, expect that he did not really say anything. He seemed to believe that just a video of him smiling and people cheering would convince all of America to follow him blindly.
Trump, on the other hand, dealt with a couple main issues. Instead of simply showing his face (like Bernie Sanders) he shows relevant videos. His commentator aptly used the phrase "until we find out..." including the audience by creating a sense of unity.
If Trump's was a blunt, forthright video, Obama's was the opposite. It was a "feel good" video, using "happy" words such as opportunity, equality, etc. He used alliteration by repeating "Yes, we can." He heightened people's sense of identity by listening to the song by singing "We won't change."
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