Rhetorical politics

All of these political ads have pros and cons to them. The Bernie Sanders' ad was good in a video effect way. It highlighted the good parts of America and why people come here. But it didn't show any of Sanders' politics so while it was a good video, it was not an effective ad. Trump's video was straight and to the point, not shying away from any of his controversial ideas. However, I did feel that there was almost an element of fear tactic to it, bordering on terrifying the audience into choosing Trump. There was also a lot of negative campaigning, such as shaming the other candidates, which can turn voters off of his cause. Obama's ad had a very strong inspiration message in it throughout, which people tend to gravitate towards. The input of the celebrities also seemed to portray society's approval of his message. But the video was long, which could turn people off, and, in hindsight, whether he actually accomplished all of those things that he said he would is debatable. Making a great political ad isn't easy, but, has these videos have shown, you don't always have to in order to win audiences over.