First off, Bernie Sanders...the title is America (which is ever so original). The ad deals with the people, America's voice and how Bernie connects with them. All the families, farmers and business men and women are there for America, and Bernie "represents"America. The music too is "inspirational" and somewhat emotional. This appeals to the emotional crowd, or people influenced by numbers as it offers no political logic to support him. Nothing about his views except for connecting with the people is shown. I would say moderately effective with some of the population. Even though I don't Bernie, I can't say I am annoyed by the ad, so he scored there.
Donald Trump on the other hand...His ad is straightforward with his views and plans. It is also very extreme, which might turn some people away or make his opponents angry at his views. It is dark and forceful, but effective because it explains everything. Although some of the plans he mentions are rather extreme, it is more logically founded than Sanders add. I liked this one more, and it appeals to a more logical group, offering what his plan is, why, and how.
Obama's ad was long, good grief. I did not like. All it did was basically repeat "Yes we can" for 4+ minutes. The song idea wasn't great either, it just didn't sound right to me. He basically is playing the unite together card. A bunch of America's different demographics are shown, and "yes we can" is their rally cry. It sort of shows his views or plans in the song, but it was more of a show than an opportunity for stating political beliefs.
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